Frequently Asked Questions

Yes. Matrix Mode can import variable products, their variations, and WPML translations from one file. Use language-suffixed columns such as name|en, name|de, and name|pl.

Matrix Mode places each language in columns on one row. Shirely creates the default-language item, creates its translations, and links them through WPML. It also supports products, categories, posts, pages, and custom post types.

Shirely recognizes common columns and language suffixes on upload. Review and adjust the mapping before you start the import.

Yes. You can start imports and exports on demand, and save supported workflows as Automation slots. A published Google Sheet can be imported without credentials. A private sheet and every export require a Google Service Account.

The import screen supports UTF-8 CSV files up to 50 MB. Shirely can also import from and export to Google Sheets.

Use post ID, SKU, Matrix ID / External ID, or a WPML translation group to match an import row to an existing record. Review the selected matching key before importing.

No. WPML is optional. Without it, Shirely imports and exports products, taxonomies, posts, pages, and custom post types. With WPML, Matrix Mode adds the multilingual workflow.

WooCommerce is required for product-related work. You can use Shirely for posts, pages, and custom post types on WordPress without WooCommerce.

Shirely supports categories, terms, tags, posts, pages, custom post types, orders, customers/users, product reviews and coupons. In 1.3.0, coupons use WooCommerce-native import and export.

Yes. Category Matrix uses source IDs and parent source IDs to build the hierarchy and link translations through WPML.

Yes. Save a supported import or export as an Automation slot, use Run now, or schedule it hourly, twice daily or daily with WP-Cron. WP-Cron depends on site visits, so use system cron and WP-CLI when timing must be reliable. Check Run History to confirm that a run finished.

Do not run the wizard, Automation, WP-CLI or WP-Cron at the same time when they can modify the same products, terms or WPML/WCML translation groups. Schedule those runs sequentially and confirm completion in Run History.

Smart Sync skips unchanged posts, pages, and custom post types with a mapped Record ID. Products, categories, and Matrix Mode rows are always processed.

Yes. Exports carry catalog provenance to support safer cross-store moves. For a standard product import, match by SKU; in multilingual Matrix Mode, use Matrix ID / External ID when SKU is not the right business key. Keep natural keys stable and test the workflow on staging. A WordPress product ID identifies a record only in its original store.

Yes. Use a meta_ column followed by the field’s actual meta key. This covers Yoast SEO, Rank Math, custom post meta and simple ACF fields stored as ordinary post meta. Shirely does not include dedicated ACF field logic.

Yes. Use UTF-8 CSV and Shirely preserves WordPress content in Unicode scripts, including Cyrillic, Arabic and CJK text. This describes imported data; it does not promise a separate RTL admin layout.

A documented production catalog had 8,500 products, 1,040 categories, and four languages. A separate category run processed 1,068 categories across four languages (4,272 rows) in 9 minutes 21 seconds. These are measurements from a specific shared-hosting environment, not a universal performance guarantee.

The plugin keeps working if you do not renew. Renewal is optional and costs 30% less than the first-year price.

There is no free trial. Every plan has a 14-day money-back guarantee.